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What Is SEO?

What is SEO? A question that has proven popular over the past 5 years, SEO simply stands for search engine optimisation.

25th Nov 2021 • by Natasha White • SEO News
What is SEO

What is SEO? A question that has proven popular over the past 5 years, SEO simply stands for search engine optimisation. It is the process of helping a website or piece of content rank higher on Google search. Research has shown that websites which appear on the first page of Google receive almost 95% of clicks, which is why in these current times where tech is becoming more advanced, we are seeing more and more businesses compete for that first page result on Google. So think of it like this, SEO means taking a piece of online content and optimising it so that search engines show it towards the top of the page when someone is searching for it. Google will always try to provide what it thinks is the best answer and perfect match.

So how does SEO work?

Good SEO practice involves ensuring a website is accessible, technically sound, uses words which people search for in search engines, and provides great user experience with excellent content that answers the users search query. Google scores their search results based on authority and relevance of pages it has crawled and web indexed to see which can provide the best answer to the users query.
There are two types of core elements of SEO, on page SEO and off page SEO. On page SEO is incorporating strong content to improve your rankings, this means incorporating keywords on each page, regularly writing quality content and making sure your meta descriptions are keyword rich. Off page SEO happens off your website, this involves backlinking, this is done through others sharing your quality content on their own website or even social media.

What is SEO on Google

Do I Need SEO?

Mobile phones have become more and more popular over the past 10 years, the steps a person goes to get an answer on a specific question is now at the touch of their fingertips. Google being the go to source for answers and research. Your website could be your first point of contact with your online audience, if your audience can’t find your website then you could be losing out on potential sales and leads.
With excellent SEO comes improved user experience for your site visitors, from technical aspects of the website such as improving page speed to creating engaging content. SEO means providing quality, relevant information to users which answers their queries. If your website can’t cater to what your audience is searching for Google will know and your website may get left behind.

Do you need help with your SEO?

RANE Digital Marketing Agency are Google certified and ready to help your business no matter what size increase its search engine ranking using our unique blend of technical and creative expertise. If you would like to discuss how SEO can help your business please just get in touch for a chat.

Contact us now for a free quote