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Search Engine optimisation (SEO)

What SEO means? A question that has proven popular over the past 5 years, SEO simply stands for search engine optimisation.

20th Dec 2021 • by NEO • SEO News
What SEO means

What SEO means? A question that has proven popular over the past 5 years, SEO simply stands for search engine optimisation. It is the process of helping a website or piece of content rank higher on Google search. Research has shown that websites which appear on the first page of Google receive almost 95% of clicks, which is why in these current times where tech is becoming more advanced, we are seeing more and more businesses compete for that first page result on Google. So think of it like this, SEO means taking a piece of online content and optimising it so that search engines show it towards the top of the page when someone is searching for it. Google will always try to provide what it thinks is the best answer and perfect match.

So how does SEO work?

SEO stands for “search engine optimisation.” In simple terms, it means the process of improving your site to increase its visibility when people search for products or services related to your business in Google, Bing, and other search engines. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business

What SEO means on Google

What does SEO mean to you?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Think of the index like a giant library where a librarian can pull up a book (or a web page) to help you find exactly what you’re looking for at the time.

When a user types or speaks a query into the search box, the search engine uses complex algorithms to pull out what it believes to be the most accurate and useful list of results for that query. These organic results can include web pages full of text, news articles, images, videos, local business listings, and other more niche types of content.

Understanding how search engines work is only the first step of the process in improving a site's search rankings. Actually improving a site's rank involves leveraging various SEO techniques to optimize the site for search:

SEO is one of the most important aspects of any website. It can mean the difference between a website that is successful and one that isn't. But what does SEO actually mean? And more importantly, how can you make sure your website is using it to its full potential?
In this blog post, we'll discuss what SEO is, and how you can optimize your website for maximum search engine visibility. So please keep reading!

• Keyword research - Keyword research is often the starting point for SEO and involves looking at what keywords a site is already ranking for, what keywords competitors rank for, and what other keywords potential customers are searching for. Identifying the terms that searchers use in Google search and other search engines provide direction on what existing content can be optimized and what new content can be created.

• Content marketing - Once potential keywords are identified, content marketing comes into play. This can be updating existing content or creating brand new pieces of content. Because Google and other search engines place a premium on high-quality content, it's important to research what content is already out there and create a compelling piece of content that provides a positive user experience and has a chance of ranking higher in the search engine results. Good content also has a greater chance of being shared on social media and attracting links.

• Link building - Because links from external websites (called "backlinks" in SEO parlance) are one of the core ranking factors in Google and other major search engines, obtaining high-quality backlinks is one of the main levers that SEO has. This can involve promoting good content, reaching out to other websites and building relationships with webmasters, submitting websites to relevant web directories, and getting press to attract links from other websites.

• On-page optimisation - In addition to off-page factors such as links, improving the actual structure of the page can have tremendous benefits for SEO, and is a factor that is entirely in the control of the webmaster. Common on-page optimisation techniques include optimizing the URL of the page to incorporate keywords, updating the title tag of the page to use relevant search terms, and using the alt attribute to describe images. Updating a page's meta tags (such as the meta description tag) can also be beneficial-- these tags don't have a direct impact on search rankings, but can increase click-through rate from the SERPs.

• Site architecture optimisation - External links are not the only thing that matters for SEO, internal links (the links within one's own website) play a large role in SEO as well. Thus a search engine optimizer can improve a site's SEO by making sure key pages are being linked to and that relevant anchor text is being used in those links to help improve a page's relevance for specific terms. Creating an XML sitemap can also be a good way for larger pages to help search engines discover and crawl all of the site's pages.

• Semantic markup - Another SEO strategy that SEO experts utilize is optimizing a website's semantic markup. Semantic markup (such as Schema.org) is used to describe the meaning behind the content on a page, such as helping to identify who the author of a piece of content is or the topic and type of content on a page. Using semantic markup can help with getting rich snippets displayed in the search results page, such as extra text, review stars and even images. Rich snippets in the SERPs doesn't have an impact on search rankings, but can improve CTR from search, resulting in an increase in organic traffic.

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What does SEO mean? This is a question that often comes up when people are first learning about online marketing. SEO, or search engine optimisation, is the process of improving the ranking of a website on search engines.
By optimizing your website for keywords and improving your content, you can improve your website's visibility and traffic. While it takes some time to see results, SEO is an important component of online marketing and can help you grow your business.
If you're new to SEO, or just want to learn more about it, this blog post is for you! In this post, we'll discuss what SEO is, how it works, and some tips for improving your rankings. We hope you enjoy!

There are a lot of acronyms and shortened words used in the world of SEO (search engine optimisation). What does that even mean? And why should you care? In short, SEO is about optimizing your website so that it appears as high as possible in search engine results pages (SERPs), for terms relevant to your business. The higher your site ranks, the more likely people are to find it. And the more people who find your site, the more chances you have to convert them into customers. That’s why understanding and implementing SEO best practices is essential for any business with an online presence.